Connotations I will communicate

Using a serif font. My magazine will connote professionalism as high end magazines use this particular style as a formality

Magazines also limit their use of colour. As we can see, top market magazines typically use less than four colours. Whereas more downmarket magazines use many more to appear punchy, rather than professional 

More high market magazines also typically use a more mature and formal font. As opposed to children's magazines which use a mass of squiggles to demonstrate the connotation of ‘fun’